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“People are coming in saying they found us on social media, instead of saying they didn’t know we had this.”
Bry - Bar Manager at The Terrace Restaurant
Your Business Has Grown,
Has Your Marketing Kept Up?
Somewhere along the way, social media got handed off to an admin juggling ten other things, an agency that sends the same content to every client, or “the person who’s good at Instagram.”
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And it’s getting done. Posts go up. But…
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It looks busy, but you can’t point to what it’s actually doing for the business.
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The content could belong to anyone. It doesn’t sound like you.
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Whoever’s running it doesn’t really understand your customers, your goals, or what makes you different.
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There’s no plan behind it. It’s just posting to post.
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You don’t need more content. You need marketing that’s intentional.
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That’s where I come in. I take the time to understand your business first: who your customers are, how they decide, and what you’re trying to grow. Then I build a strategy and the marketing to match. It’s your outsourced marketing department, with someone who actually gets it.
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Strategy First. Then Everything Else.
Most marketing starts with posts. Mine starts with your business.
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Before I create, design, or launch anything, I take the time to understand what’s actually happening, so every piece of marketing has a reason behind it.
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I start by answering three questions:
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Where are they?
The platforms, places, and moments where your customers are paying attention.
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How do they decide?
What makes someone choose you, and what’s stopping them right now.
Those answers become the plan. And the plan drives everything: the content, the website, the events, the brand.
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That’s the difference between marketing that gets done and marketing that works.
How I Can Help
Outsourced Marketing Manager
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The strategy and leadership, without the full-time hire.
You’ve got people doing pieces of your marketing. What’s missing is someone steering it. I step in as your marketing manager: I build the plan, set the direction, and make sure everything (and everyone) is working toward the same goals.
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Marketing strategy and quarterly planning
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Direction and support for your in-house admin or current vendors
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Content, campaign, and event planning across every channel
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Monthly reporting on what’s working and what’s next
Social Media Management
Social media with a plan behind it.
You already have someone posting. I make it intentional: content built around your goals, your customers, and what actually brings people through the door.
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Strategy and content calendar tied to your business goals
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On-brand graphics and captions that sound like you
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Consistent posting and engagement
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Monthly check-ins on what’s working (and what’s not)
Website Development
A website that works as hard as you do.
Whether you’re launching something new or finally ditching that outdated DIY site (no judgment, friend), I’ll build a site that reflects your business and turns visitors into customers.
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Mobile-friendly, easy-to-navigate design
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Built with local SEO in mind
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Clear paths for visitors to call, book, or buy
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Easy for you to update after launch
Marketing Strategy Audit
Find out what’s working, what’s not, and what to do next.
Not ready to change everything? Start here. I’ll take a deep look at your current marketing (social, website, and whoever’s running it) and hand you a clear plan.
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Review of your social media, website, and current content
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What’s working, what’s wasted, and where the gaps are
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A prioritized action plan your team can use right away
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A walkthrough call to go over everything together
The Work Behind the Strategy.
Different businesses. Different goals. No copy-and-paste marketing plans.
Lake Area Adventures
Family Entertainment - Lake Charles, LA
The challenge: Their social media was being handled in-house, but it wasn’t getting traction or staying up to date, and the person running it was moving into a new role.
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What I did: Stepped in to take over, built a content strategy around what customers needed to know, and kept their social consistent and current.
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The results:
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Increased weekday traffic
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Birthday party bookings consistently full on weekends
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Customers now say they found them on social media
Marketing Made Easy
I don’t start creating until I know why I’m creating it.
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DISCOVER
I get to know your business: your goals, your customers, and what’s happening with your marketing right now (including who’s handling it).
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LISTEN + STRATEGIZE
I dig into what your audience needs, where they’re paying attention, how they decide, and where your biggest opportunities are.
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BUILD THE PLAN
I turn those insights into a clear marketing strategy built around your business, not a template.
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MAKE IT HAPPEN
Then I create, launch, and manage the marketing that brings the plan to life, and keep refining it based on what’s working.
It all starts with a conversation.
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Meet Sydney, the Strategist Behind Modish Media
With a bachelor’s degree in Marketing, an MBA, and experience on both the marketing and sales sides of business, I’ve seen what happens when marketing has a strategy behind it, and what happens when it doesn’t.
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Before starting Modish Media, I worked with marketing agencies and in sales management, and I kept seeing the same thing: businesses paying for marketing that looked good but wasn’t built around their customers or their goals.
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So I created Modish Media to give local businesses something different: strategic, intentional marketing from someone who takes the time to understand their business, without the cost of a full-time hire.
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When you work with me, you work with me. No hand-offs, no junior account managers, no copy-and-paste plans. Just one strategist who knows your business and is invested in your results.
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