How to Build Your Content Pillars Like a Pro For Service-Based Businesses (Even If You’re Not One)

Download Your Content Pillar Worksheet!

If you're running a service-based business, there's a good chance you didn’t start your company to become a full-time content creator… yet somehow you’re stuck trying to figure out what to post, when to post, and how to actually get something from it.

That’s where content pillars come in.

What Are Content Pillars?

Content pillars are 3–5 core themes you’ll consistently talk about across your content. Think of them as your brand’s go-to topics—the things you want to be known for and the things your dream client actually cares about.

They help you:

• Stay consistent without scrambling last minute

• Attract the right audience with the right message

• Post with purpose (and a strategy that connects back to your goals)

Why Do Content Pillars Matter for Small Service Based Businesses?

Because when your content is all over the place, so is your message—and your audience won’t know how you can help them. Content pillars bring structure to your service-based business. They give you a base to create content that:

• Builds trust

• Educates your audience

• Showcases your offer or transformation

• Drives more bookings or sales

 Don’t Just Read About It—Map Out Yours

To make this easy (and a little fun), I created a free Content Pillar Planning Worksheet just for service-based businesses.

🎉 Click here to download yours!

It walks you through:

• Clarifying your social media goals

• Defining your ideal client (with real examples!)

• Choosing your 3–5 content themes

• Matching them to content types (Reels, carousels, before/afters)

• Brainstorming post ideas for each one

• Picking your first move to take action right now

Want Help Filling It Out?

Let’s do it together. Book your free 1-hour strategy call where we’ll walk through the worksheet, get clear on your pillars, and build a content plan you’ll actually use.

👉 Click here to schedule your call

You’ll leave with a simple, tailored strategy you can run with—no Canva burnout required.