Social Media Audit Checklist: Improve Your Small Business Marketing in Texas & Louisiana

Evaluate Your Social Presence Like a Pro

Social Media Checklist: Is Your Strategy Helping or Hurting Your Business?

Your FREE Social Media Audit Checklist

Social media has the power to elevate your brand—but only when it’s done with intention. Without a clear strategy, you could be wasting time and effort on posts that go unnoticed.

If you’ve ever asked yourself:

• Are we posting enough—or too much?

• Do our captions and visuals actually connect with our audience?

• Is social media bringing in real leads or just likes?

Then it’s time for a social media audit.

At Modish Media Co., we’ve worked with small businesses across Texas and Louisiana to strengthen their social presence through intentional, data-driven strategies. To help you do the same, we’ve created a free, downloadable Social Media Audit Checklist so you can evaluate your current efforts and make meaningful improvements.

Download your free checklist below and follow along as we guide you through each step.

Download the Social Media Audit Checklist HERE

What Is a Social Media Checklist —and Why Do You Need One?

A social media audit is a thorough review of your social profiles, content, and performance. It helps you:

• Identify what’s working and what’s falling flat.

• Spot inconsistencies in branding or messaging.

• Pinpoint areas for improvement or growth.

• Refine your strategy to get better results.

Even if you post regularly, an audit ensures that your efforts are aligned with your goals—whether that’s increasing brand awareness, driving website traffic, or converting followers into customers.

Step 1: Profile Optimization

First impressions matter. Your profile needs to be clear, professional, and recognizable.

• Is your profile picture high-quality and on-brand?

• Do you have a consistent username across platforms?

• Is your bio clear and compelling, explaining what you offer?

• Have you added a website link or CTA in your bio?

Pro Tip: Add a call-to-action (CTA) in your bio, such as “Book now,” “Shop here,” or “Get a free quote.” This directs traffic to your website or lead form.

Step 2: Content Strategy Review

Consistent, engaging content is the backbone of a successful social presence.

• Are you posting regularly (at least 3–4 times per week)?

• Do your posts reflect your brand voice and style?

• Are you using a mix of content types (images, videos, carousels)?

• Do your captions include CTAs or invite engagement (e.g., questions, polls)?

Pro Tip: If you’re only posting photos, mix it up! Reels and carousel posts tend to get more reach and engagement.

Step 3: Engagement & Interaction

Social media is meant to be social—not just a one-way broadcast.

• Are you responding to comments and DMs promptly?

• Do you like, share, and comment on posts from relevant accounts?

• Are you using interactive features (polls, questions, stickers) in your stories?

• Do you encourage user-generated content (UGC) from your followers?

Pro Tip: Engage with your audience within the first hour of posting. This boosts visibility and signals to the algorithm that your content is worth showing.

Step 4: Performance & Analytics

To improve your strategy, you need to track what’s working and what’s not.

• Are you monitoring reach, impressions, and engagement regularly?

• Do you know your top-performing posts and why they resonated?

• Are you adjusting your strategy based on data trends?

• Do you A/B test different content types or posting times?

Pro Tip: Use free tools like Meta Business Suite or Google Analytics to track performance and identify trends.

Step 5: Brand Consistency

Your social profiles should look and feel consistent across platforms.

Are your brand colors and fonts consistent?

• Do you use a cohesive visual style (templates, filters, or presets)?

• Are your posts instantly recognizable as your brand?

• Is your tone of voice consistent (formal, friendly, witty)?

Pro Tip: Using customizable templates can help keep your content polished and on-brand without spending hours on design.

Take Your Social Media to the Next Level

By completing this audit, you’ll have a clearer picture of your social media strengths—and where you need to level up.

But you don’t have to do it alone.

At Modish Media Co., we specialize in helping small businesses create impactful, consistent social strategies that drive results. Whether you need:

• Customizable templates for a polished, on-brand look.

• A fully managed social strategy with our Digital Elite service.

• Or a complete profile makeover to attract more leads.

We’ve got you covered.

Download the Social Media Audit Checklist now and start transforming your online presence today!

Get the Checklist HERE

Want to boost your social presence with expert help?

Contact Modish Media Co. today for a free consultation and let us help you stand out online.

Reach out now → Contact us!